TURING SHADERS Featuring concurrent execution of floating point and integer operations, adaptive shading technology, and a new unified memory architecture with twice the cache of its predecessor. Get 1.4X power efficiency over previous generation for a faster, cooler and quieter gaming experience that take advantage of Turing’s advanced graphics features. AWESOME PERFORMANCE Easily upgrade your PC and get game ready with performance that’s up to 2X the GeForce GTX 950 and up to 70% faster than the GTX 1050 on the latest games. GEFORCE EXPERIENCE Capture and share videos, screenshots, and livestreams with friends. Keep your GeForce drivers up to date. And optimize your game settings. GeForce Experience™ lets you do it all. It's the essential companion to your GeForce graphics card. PREMIUM DESIGN A fresh new dual fan design, VENTUS proudly displays its industrial shapes in neutral colors to fit any build. EFFECTIVE COOLING DESIGN Aluminum extruded heat sink maximizes direct contact area with the GPU and memory in order to transfer heat efficiently. Enhances heat dissipation by guiding the airflow to PCB through heat sink sections. AFTERBURNER MSI Afterburner is the world's most recognized and widely used graphics card Overclocking software. It gives you full control of your graphics card and enables you to monitor your system’s key metrics in real-time. OC SCANNER The latest version of MSI Afterburner features OC Scanner for GTX 16 series graphics cards. OC Scanner is an automated function that will find the highest stable overclock settings for your card. Giving you a free performance boost for a smooth in-game experience thanks to higher FPS. THE FUTURE OF GAMING The smoothest, fastest and most exciting gaming experience ever by eliminating screen tearing, display stutter and input lag. Ultra-high resolution (UHD) delivers 4x the resolution of 1080p content, enabling much sharper and crisper images with delicate details during gaming. High Dynamic Range (HDR) enhances your gaming world with higher contrast and brighter colors than you've ever seen before. MSI APP PLAYER Developed under an exclusive partnership with BlueStacks, the MSI APP Player brings seamless gaming experience between mobile games and PC platform, and leverages customized features as specific keyboard lighting and better graphics with multi-task works.